These people all have a lot in common.
- Alternative Tribes are passionate about music
- Sharing an appreciation for live music
- Love independent record shops and grass roots talents
- It’s all about authenticity and being ‘real’.
- Usually watch non-fiction genres like thrillers, Independent and Documentaries
- Unusually, Tribe members will buy music to support the artists they love and a dedicated merchandise and gig goers.
- Rather than rebelling against specific objectives, the Alternative segment is motivated by a need to be themselves, nothing more, nothing less.
Here is what one may look like.
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